What not how the business rules approach to application development is a concise and accessible introduction to this new technology it is written for both managers and technical professionals. What not how the business rules approach to application development is a concise and accessible introduction to this new technology it is written for both managers and technical professionals the book consists of two parts part i presents a broad overview of what business rules are all about part ii then revisits the ideas in part i and shows how they fit squarely into the solid tradition of relational technology topics covered include. In what not how c j date one of the worlds leading database experts offers the first concise non technical introduction to business rules date explains how business rules allow applications to be developed declaratively by simply stating what needs to be done rather than exactly how to do it. The information presented here is based on material in my book what not how the business rules approach to application development published this year by addison wesley longman inc we need to start with an explanation of business rules and their possibilities an interview with val huber of versata inc in data base newsletter 25 no 2 march april 1997 spells out very clearly what business rules are about and what their potential is