The business of sports second edition is a comprehensive collection of readings that focus on the multibillion dollar sports industry and the dilemmas faced by todays sports business leaders it covers professional olympic and collegiate sports and highlights the major issues that impact each of these broad areas. The business of sports second edition is a comprehensive collection of readings that focus on the multibillion dollar sports industry and the dilemmas faced by todays sports business leaders it. The business of sports second edition is a comprehensive collection of readings that focus on the multibillion dollar sports industry and the dilemmas faced by todays sports business leaders it covers professional olympic and collegiate sports and highlights the major issues that impact each of these broad areas the second edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management marketing finance information . The business of sports second edition is a comprehensive collection of readings that focus on the multibillion dollar sports industry and the dilemmas faced by todays sports business leaders it presents a dynamic set of readings to provide a complete overview of major sports business issues