This third annual volume of the international place branding yearbook looks at the case for applying brand and marketing strategies to the economic social political and cultural development of cities towns and regions around the world to help them compete in the global national and local markets it focuses on sustainability and smart growth. The international place branding yearbook 2012 managing smart growth and sustainability is the third annual volume in the yearbook series and looks at the case for applying brand and marketing. International place branding yearbook 2012 managing smart growth and sustainability frank m go robert govers palgrave macmillan nov 20 2012 business economics 266 pages 0 reviews this third annual volume of the international place branding yearbook looks at the case for applying brand and marketing strategies to the economic social political and cultural development of cities . International place branding yearbook 2012 managing smart growth and sustainability author frank m go dec 2012 author learncabgctsnetorg katharina burger 2020 11 04 14 08 42 subject international place branding yearbook 2012 managing smart growth and sustainability author frank m go dec 2012 keywords. International place branding yearbook 2012 managing smart growth and sustainability edited by frank m go published on december 2012 frank m go isbn kostenloser versand fur alle bucher mit versand und verkauf duch amazon